To improve the webshop Harolds it is important to know what we want to improve. The requirements are based on the previous analysis of the two pages of Harolds, namely our own analysis and the results and conclusions of the change blindness test, visual search test and eye tracking test. The requirements are based on two categories: the functionality of webshop and the aesthetics of the webshop.
Functionality of the webshop
Overall
Homepage
Promarker page
Aesthetics of the webshop
- Show examples of what visitors can do with the products
Functionality of the webshop
Overall
- Logo in combination with the slogan should be more central
- Contact information more central and easy to find
- The menu (Materiaalgroep-Klantenservices) should be more outspoken
- Search bar should be placed in the menu bar, because they have the same importance and the same function, guide the user to the webpage.
- Delete all the unnecessary things, like the grey banner at the end of the pages
Homepage
- Clearer overview, to guide the eyes of the user
- Create more hierarchy in the texts and images
Promarker page
- Create a clearer overview, to guide the eyes of the user
- Create more hierarchy with the use of contrast of certain elements
- Give clearer feedback of where you are in the structure of the webpage
- Title of product (Promarker) bigger, so it is more visible
- Show product bigger and in the context
- The productinformatie should be in a central space, so that it is easy to find
- Select a color easily, with a more compact overview of all the colors
- It should be more clear which color you selected
Aesthetics of the webshop
- Create a brand for Harolds, more based on the art and creative aspects
- The Harolds webpage should be a community
- Make it more inspirational
- Show examples of what visitors can do with the products