The group that experiences a problem is the group of visitors of the Harolds’ webshop. The problem they experience, is that they receive an information overload. The information on the website is not structured in a logical order and the different aspects of the website do not seem to match. Besides that, the animation at the top of the homepage asks for a lot of attention and makes it difficult to focus on the rest of the information. Furthermore, the looks of the webshop do not match the creative status of Harolds.
The purpose of the redesign is to structure the information in the webshop and create a unity in visual appearance that matches the creative status of Harolds. This will give the visitors of the webshop a more serene experience. Thereby, we want to align the perception of the webshop with a serene visual appearance. While achieving this goal, we should be aware of the complexity and readability of the website. Furthermore, we should keep the creative status in mind and reflect this in the visual appearance of the webshop.
To measure the current perception of the website, we will use three types of experiments: visual search, change blindness and eye-tracking. The outcomes of these experiments will be the basis for our redesign.
The purpose of the redesign is to structure the information in the webshop and create a unity in visual appearance that matches the creative status of Harolds. This will give the visitors of the webshop a more serene experience. Thereby, we want to align the perception of the webshop with a serene visual appearance. While achieving this goal, we should be aware of the complexity and readability of the website. Furthermore, we should keep the creative status in mind and reflect this in the visual appearance of the webshop.
To measure the current perception of the website, we will use three types of experiments: visual search, change blindness and eye-tracking. The outcomes of these experiments will be the basis for our redesign.